The Next Bubble

There was the Dutch Tulip Bubble, the Dot Com Bubble, the Housing Market Bubble.  Potentially not as well recognized, but I think there has definitely been a Starbucks Bubble… quick tangent: James ruined a perfectly good evening for me by announcing that Starbucks is thinking of buying Peet’s.  One of the key attributes of our house is that I can walk to Peet’s… I sure hope this trips some sort of antitrust triggers that kill it quickly and permanently.

OK, back to bubbles.  So, I’m predicting, with little fanfare, the next great bubble to burst.  Remember, you read it here first… www.fucillofamily.com: Known for its cutting-edge journalism and for out-scooping the competition.  So without further ado, the next great bubble to burst will be…

Frozen Yogurt Shops

Whoa!  I know.  Mind-blowing, huh?  Perhaps you have or have not noticed the insane number of fro yo shops popping up everywhere.  They offer the new “plain” frozen yogurt which is slightly tangy and comes with numerous topping options.  It began with places like Pinkberry and Red Mango and has gone completely buck wild.  I’ve also noticed a similar phenomenon in the yogurt isle at Whole Foods.  Several years ago there was just Fage Greek yogurt.  Now there are prime time commercials for some brand called Chobani.  I saw at least 10-15 brands of Greek yogurt just last week.  I think this related yogurt market is right on the heels of tangy frozen treats.

So, get your money out of Tutti Frutti, Orange Leaf, and Yumi Yogurt before it’s too late!  The more fro yo we buy, the stronger the case for a tax payer bail-out of an industry that is beginning to employ too many Americans.